Yokohama Strawberry Festival 2027 — 横浜ストロベリーフェスティバル

Imagine stepping into a winter festival surrounded by the aroma of freshly harvested strawberries, colorful desserts, specialty drinks and beautifully presented Japanese sweets. That is the appeal of the Yokohama Strawberry Festival. First launched in 2013, the festival has developed into one of Yokohama's major seasonal food events. The 2026 edition marked its 13th edition and featured a record 45 participating vendors, demonstrating how the festival has evolved from a simple strawberry celebration into a major food-tourism attraction. The festival's concept goes beyond simply eating strawberries. It introduces visitors to different strawberry-growing regions throughout Japan, allowing guests to discover varieties, producers, flavors and regional agricultural stories while enjoying limited-edition desserts and strawberry-themed products. 🛍️ Strawberry Products & Souvenirs The festival is also a shopping opportunity. Previous editions have featured strawberry-themed: Sweets Drinks Apparel Collectibles Gift products Specialty food items Festival-exclusive merchandise The 2026 edition even featured novelty products such as strawberry-themed clothing and collectible beverage containers. This provides an interesting connection to Xandre Store, particularly for seasonal Japanese food, regional products and limited-edition merchandise.

Where does it come from?

Japan's Regional Strawberry Culture One of the most compelling aspects of the festival is its emphasis on strawberries from different parts of Japan. The 2026 edition introduced a special collaboration with the National Strawberry Council, bringing together strawberries from leading producing prefectures including Miyagi, Tochigi, Shizuoka and Fukuoka. This makes the festival particularly interesting for travelers who want to understand Japanese regional agriculture through food. 🍰 Premium Strawberry Desserts Visitors can expect an extensive selection of strawberry-focused creations, potentially including: Strawberry parfaits Fresh strawberry shortcakes Strawberry crepes Strawberry cheesecake Strawberry drinks Strawberry mochi Japanese-style sweets Regional strawberry desserts Limited-edition pastries The festival included creations from specialty vendors such as ICHIBIKO, Fruits Nanoni, Red Brick Bake!, Manmaru and STRAWBERRY HOUSES 🥂 Luxury Strawberry Experience For Xandre's upper-tier and high-tier audiences, the festival can be incorporated into a broader Yokohama culinary itinerary rather than marketed simply as a casual dessert event. A premium itinerary could include: Private transportation → Yokohama waterfront sightseeing → Strawberry Festival → curated dessert tasting → Minato Mirai → premium dinner This transforms a popular public event into a seasonal Japanese gastronomy experience. 🍓 Strawberry Journey The festival's "Strawberry Trip" concept is particularly valuable from a tourism perspective. Visitors can explore strawberries from different Japanese regions while simultaneously discovering Yokohama. The 2026 program connected the festival with more than 12 nearby facilities, including shopping centers and hotels, which offered their own strawberry-themed menus. This creates an opportunity to turn a single event visit into an entire Yokohama strawberry-themed day itinerary. 👨‍👩‍👧‍👦 Family Experience The festival is particularly well suited for families. Children can enjoy colorful desserts, strawberry-themed products and seasonal activities while parents explore premium sweets and regional agricultural offerings. The location also makes it easy to combine the festival with other Yokohama attractions. Ideal family itinerary: Strawberry Festival → Red Brick Warehouse → Minato Mirai → Yokohama waterfront → Family dinner The Red Brick Warehouse itself promotes Yokohama tourism and family-oriented experiences as part of its broader visitor offering. ❤️ Couples & Date Experience The festival also has strong appeal for couples. The combination of: Strawberries + desserts + historic architecture + waterfront scenery + winter atmosphere creates a natural seasonal date experience. A premium couples itinerary could include a strawberry dessert tasting followed by an evening walk through the Minato Mirai waterfront.

The event is organized by Yokohama Red Brick Co., Ltd. and the Yokohama Arts Foundation, with Yokohama City listed as a supporting organization for the 2026 edition.