Meat Festival® 2026 TOKYO JAPAN Premium20 Japanese: 肉フェス® 2026 TOKYO JAPAN Premium20

Meat Festival® has become an annual Golden Week tradition in Odaiba and is described by its organizers as one of Japan's largest food-entertainment festivals. The 2026 edition elevated the concept with JAPAN Premium20, bringing together 20 selected restaurants from across Japan to create original dishes specifically for the festival. More than 40 meat dishes were developed for the event, incorporating regional ingredients and Japanese food culture. This means visitors aren't simply eating dishes that happen to be available at a food festival. Many of the dishes were created specifically for Meat Festival 2026, giving guests access to limited festival menus that may not be available elsewhere. Why Meat Festival Works for Xandre Meat Festival is particularly valuable because it connects several high-demand tourism categories: Japanese Food + Wagyu + Entertainment + Family Tourism + Tokyo + Premium Experiences It also provides a bridge between mass-market tourism and luxury tourism. A visitor can attend the festival completely free of charge, while another guest can purchase an Executive Premium Lounge experience and build the event into a luxury Tokyo itinerary. That flexibility is exactly what makes the event attractive for Xandre's multi-tier event strategy. Featured Culinary Experience Japan Premium20 The festival's 20 selected restaurants created more than 40 original menu items, incorporating regional meats and local culinary traditions. One notable collaboration involved Wolfgang's Steakhouse, which participated with a dedicated kitchen truck serving steak and festival-exclusive menu items. The brand also provided prime steak in the Premium Lounge. This helped reinforce the festival's positioning toward premium meat gastronomy rather than conventional street food alone. Access Yurikamome: Tokyo International Cruise Terminal Station — approximately 2 minutes Yurikamome: Daiba Station — approximately 5 minutes Rinkai Line: Tokyo Teleport Station — approximately 7 minutes Visitors driving to the area can use nearby paid parking facilities.

Where does it come from?

🥩 JAPAN Premium20 The centerpiece of the 2026 festival was the carefully selected group of 20 premium restaurants. Participating establishments developed exclusive festival dishes using regional meats and culinary techniques. This included specialty products such as Saga Beef, regional wagyu and other premium meat ingredients. 👑 Limited Platinum Menus For visitors seeking a more exclusive culinary experience, the festival introduced limited-quantity Platinum Menus. These dishes emphasized rare ingredients and more elaborate preparation, with chefs developing special creations specifically for Meat Festival. One example was a steak featuring Yamagata Obanazawa Snow Wagyu, selected for its tenderness, marbling and rich flavor. Because these dishes were limited in quantity, availability was subject to sellout. 🥂 Premium Lounge The former VIP area was upgraded in 2026 into the Premium Lounge. This was particularly relevant for Xandre's higher-end customer demographic. Guests could order food and drinks directly from their tables, while the covered seating provided protection from sun and rain. The lounge also offered special menu options and dedicated seating. Premium Seating Premium Seat: Up to 4 guests Advance: ¥9,800 per seat Same-day: ¥12,000 Executive Seat: Up to 10 guests Includes one bottle of champagne Price: ¥40,000 per seat There was also a dog-friendly Premium Seat option. 🎤 Live Entertainment Meat Festival is designed as more than a food market. The 2026 stage program included: Idol performances DJ performances Anime-song stages Karaoke competitions Quiz and puzzle activities Street performances Yosakoi Interactive audience events The organizers specifically designed the program so visitors could spend an entire day at the festival rather than simply arrive for a meal. 👨‍👩‍👧‍👦 Family Experience The 2026 festival significantly expanded family-oriented programming. A notable addition was Kids Job Day, allowing elementary-school children to experience behind-the-scenes festival occupations. Children could participate in several different job experiences and received festival tickets, drinks and official merchandise. This makes Meat Festival particularly useful for Xandre's family tourism category rather than positioning it exclusively as an adult food event. 🐕 Pet-Friendly Premium Experience The Premium Lounge also included designated seating for visitors bringing dogs. The official 2026 program permitted up to: 2 large/medium dogs, or 4 small dogs per designated Premium Seat. This creates another niche audience opportunity for Xandre's lifestyle and family-oriented tourism content.

AATJ Inc. organizes Meat Festival as a large-scale food-entertainment event combining gastronomy, entertainment and regional food culture. The event has become a recurring Golden Week attraction in Odaiba and has welcomed more than 1.5 million visitors cumulatively across its history, according to the official Meat Festival website. The festival also works with food companies, producers, regional organizations and corporate sponsors to expand the range of culinary experiences available to visitors.